Another bank has opened on the outskirts of a medium-sized town, just off a small arterial road. The building is remarkably inconspicuous. The bright capital letters do their best to produce integrity. ‘Money is trust!’, that's what they want to say. And as if to reinforce this statement, a polished ATM and a group of surveillance cameras protrude from the wall beneath the letters. This looks like a bank. And obviously that's all this business is about.